Project Description
As more brands embrace minimalism, many have moved away from the memorable mascots that once gave them so much personality. Sugar Bear Bakery explores how a character-driven identity can create a stronger emotional connection by making the brand feel warm, welcoming, and instantly recognizable.
mascot logo variants
Sugar Bear Logo (Version 1)
Sugar Bear Logo (Version 2)
tri-fold menu
Packaging material
Business / loyalty cards & gift certificates
